Retail companies must be able to understand changing customer needs and behaviors changing along with new and evolving technologies and manage their processes accordingly. With its solutions in the retail sector, Datafors assists its customers in solving their sectoral problems.

Forecasting sales and demand with high accuracy, customer segmentation, promotion management, purchasing and logistics optimization are all critical to a retailer's success. 

Our machine learning- based solutions which takes promotions, seasonality, weather, and special day effects into account offer demand forecasts with high accuracy.

Using advanced data analytics methodologies, we can assist in making weekly promotion decisions by analyzing the impact of promotions on sales, turnover, or profitability at the product or product family level.