Customer Behavior Analysis and Forecast
Advanced data analytics methods are used to analyze all factors that can affect customer behavior and the results of this analysis reveals the primary dynamics of purchasing behaviors. The effects of tactical and strategic decisions on profitability, turnover and customer loyalty based on these dynamics are analyzed in detail. This information is visualized in a way that allows top management to understand these effects correctly. Decision making is supported to improve profitability and efficiency at all managerial levels.